But it's so "natural"...

Has anyone seen the new AT&T commercial where the phones and other technological devices are integrated seamlessly into and among beautiful blossoming flowers (doesn't appear to be on youtube yet)? Really interesting tactic for making technology appear "natural" and healthy and beautiful and living. Just as movies like "Minority Report" (Nakamura) and books like Rainbows End (Vinge) and theories of cyborgs (Haraway) work to break down the separation between human and machine, so does this commercial attempt to meld technology and nature together. This also reminds me of the Verizon "chocolate phone" commercials.